Get smart: Hire a realtor!
How a realtor can help you sell your home

If you're planning to sell your home, a realtor will add value to the sale and make your move smooth and stress-free.

Selling a home is far more complicated than most people realize. It requires the expertise of a professional who understands the real estate industry and can follow through with an aggressive marketing plan to sell your home for its maximum value.

The Multiple Listing Service (MLS) is a computerized system that allows realtors to share information on homes for sale. It provides sellers and their agents with maximum exposure. A realtor's access to MLS is a key tool that gives homeowners a competitive edge when selling their home.

Value-added services your realtor can provide include: open houses, agent tours, targeted newspaper listings, direct mail pieces, lawn signs, advertising on websites, and other marketing activities.

A realtor will also help you set the price of your home. This requires extensive knowledge, training and access to the latest market information. Price your home too high - you discourage potential buyers. Price it too low and you may lose some of your equity. Your realtor will prepare a comparative market analysis (CMA) using advanced research tools to determine a competitive price for your home.

Realtors are experienced negotiators who are comfortable making follow-up calls with potential buyers. Realtors are also skilled in arranging financing and closing deals. They provide undivided loyalty in protecting their client's negotiating position at all times.

Think of your realtor as your real estate consultant. They implement marketing initiatives, advise you on market conditions and prepare your legal documents when drawing up a legally binding contract. Simply put, a realtor's professional skills and networking connections can be indispensable in attracting serious, qualified buyers.