smart: Hire a realtor!
How a realtor can help you sell your home
If you're planning to sell your home, a realtor
will add value to the sale and make your move smooth and stress-free.
Selling a home is far more complicated than most
people realize. It requires the expertise of a professional who
understands the real estate industry and can follow through with an
aggressive marketing plan to sell your home for its maximum value.
The Multiple Listing Service (MLS) is a
computerized system that allows realtors to share information on homes
for sale. It provides sellers and their agents with maximum exposure. A
realtor's access to MLS is a key tool that gives homeowners a
competitive edge when selling their home.
Value-added services your realtor can provide
include: open houses, agent tours, targeted newspaper listings, direct
mail pieces, lawn signs, advertising on websites, and other marketing
A realtor will also help you set the price of your
home. This requires extensive knowledge, training and access to the
latest market information. Price your home too high - you discourage
potential buyers. Price it too low and you may lose some of your equity.
Your realtor will prepare a comparative market analysis (CMA) using
advanced research tools to determine a competitive price for your home.
Realtors are experienced negotiators who are
comfortable making follow-up calls with potential buyers. Realtors are
also skilled in arranging financing and closing deals. They provide
undivided loyalty in protecting their client's negotiating position at
Think of your realtor as your real estate
consultant. They implement marketing initiatives, advise you on market
conditions and prepare your legal documents when drawing up a legally
binding contract. Simply put, a realtor's professional skills and
networking connections can be indispensable in attracting serious,